Artificial Intelligence for Culture: adoption, challenges and opportunities

Free Content Report Digital Innovation in Culture Cultura August 2025 29 pages pdf

What you will learn

In this report possibile applications of Generative AI (Gen AI) solutions in the cultural sector are explored and cathegorized according to their complexty and impact. Data and insights on the current state of of Italian cultural institutuions’ approach to the use, adoption and development of AI-based solutions are presented. The report also addresses the challenges, future prospects, and market opportunities associated with Gen AI in the cultural sector, providing a comprehensive discussion of these aspects.

Table of Contents

1
Possible applications of Generative AI in the Cultural sector
2
Current status and opportunities for the use of Generative AI in the Cultural sector
3
Issues related to the introduction of Generative AI
4
Future prospects and market opportunities for technology providers

Index of Graphs

1
Italian museums, monuments and archaeological sites, and Italian theaters that use Gen AI
2
Italian museums, monuments and archaeological areas, and Italian theaters that intend to invest in AI in the next three years by area of application
3
Italian museums, monuments and archaeological areas, and Italian theaters that consider various issues related to Gen AI adoption as critical by types of issue

You will know how to answer these key questions

What are the different applications of Generative AI in the cultural sector, and how do they vary in complexity and impact?
What is the current state of Generative AI adoption in Italian cultural institutions, and what benefits and challenges are associated with its use?
What are the main challenges that cultural institutions face when adopting Generative AI, and how can these issues be addressed?
What are the future prospects and market opportunities for technology providers in the cultural sector as Generative AI becomes more integrated into cultural institutions?

The methodology used in this Report

This research is based on surveys conducted with professionals in the cultural sector (Italian museums, monument and archaeologica sites and Italian theaters), supplemented by an in-depth review of scientific and professional literature, as well as ongoing discussions with industry experts, project partners, sponsors, and cultural institutions participating in the Community. Interviewe and focus groups have been conducted to deepen the impact of AI in the cultural field.

Authors