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Active Observatories

Participate in our Research to access the most advanced Digital Innovation competences available in Italy. Get into one to ones with experts, network with companies, access confidential data and have dedicated communication and visibility moments

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Choose the membership that best suits you or your Team and start enhancing your competences

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3002548

Value of Smartphone Internet advertising market in Italy, 2015-2018

GRAPH Internet Media

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The graph shows the value of Internet advertising from Smartphone in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Includes all Smartphone advertising revenue generated both within applications and from browsing; in the case of multiplatform investments, the attempt, wherever possible, has been to attribute the investment to the channel on which it is delivered, consistently with CPM/CPC/CPA purchase models. Data includes any agency fees.

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Media market value in Italy, 2008-2018 Media market value in Italy, 2008-2018

Internet Media PREMIUM

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Media market value in Italy, split by pay and advertising, 2008-2018 Media market value in Italy, split by pay and advertising, 2008-2018

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Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

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The advertising market in Italy, split by media type, 2008-2018 The advertising market in Italy, split by media type, 2008-2018

Internet Media PREMIUM

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Type

Graphs

Date

22 Oct 2019

Price

40.00 € + VAT

Observatory

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Eleonora Evstifeew

+39 348 5669699

eleonora.evstifeew@osservatori.net

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Antonella Zagheni

+39 349 3980655

antonella.zagheni@osservatori.net

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Media market value in Italy, 2008-2018 Media market value in Italy, 2008-2018

Internet Media PREMIUM

Subscribe to gain access to all paid content

Media market value in Italy, split by pay and advertising, 2008-2018 Media market value in Italy, split by pay and advertising, 2008-2018

Internet Media PREMIUM

Subscribe to gain access to all paid content

Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

Internet Media FREE

Completely free for registered users.

The advertising market in Italy, split by media type, 2008-2018 The advertising market in Italy, split by media type, 2008-2018

Internet Media PREMIUM

Subscribe to gain access to all paid content

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