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Participate in our Research to access the most advanced Digital Innovation competences available in Italy. Get into one to ones with experts, network with companies, access confidential data and have dedicated communication and visibility moments

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Value of Internet advertising market in Italy, split by device, 2015-2018

GRAPH Internet Media

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The graph shows the value of Internet advertising in Italy split by the various devices, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. The split by device includes: Pc, which includes all revenue resulting from advertising delivered on sites that are navigated from Desktop and Tablet; Smartphone, that includes all Smartphone advertising revenue generated both within applications and from browsing; in the case of multiplatform investments, the attempt, wherever possible, has been to attribute the investment to the channel on which it is delivered, consistently with CPM/CPC/CPA purchase models; Tablet (App), that includes revenue only from Applications available for Tablet. Data includes any agency fees.

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Media market value in Italy, 2008-2018 Media market value in Italy, 2008-2018

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Media market value in Italy, split by pay and advertising, 2008-2018 Media market value in Italy, split by pay and advertising, 2008-2018

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Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

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The advertising market in Italy, split by media type, 2008-2018 The advertising market in Italy, split by media type, 2008-2018

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Type

Graphs

Date

22 Oct 2019

Price

40.00 € + VAT

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Eleonora Evstifeew

+39 348 5669699

eleonora.evstifeew@osservatori.net

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Antonella Zagheni

+39 349 3980655

antonella.zagheni@osservatori.net

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Media market value in Italy, 2008-2018 Media market value in Italy, 2008-2018

Internet Media PREMIUM

Subscribe to gain access to all paid content

Media market value in Italy, split by pay and advertising, 2008-2018 Media market value in Italy, split by pay and advertising, 2008-2018

Internet Media PREMIUM

Subscribe to gain access to all paid content

Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

Internet Media FREE

Completely free for registered users.

The advertising market in Italy, split by media type, 2008-2018 The advertising market in Italy, split by media type, 2008-2018

Internet Media PREMIUM

Subscribe to gain access to all paid content

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