Digital Export, to each their own channel!

Over the last decade, international commerce has been radically transformed, leading to an ever increasing digitalization of trade. Globally, B2c eCommerce is worth over 2 thousand billion dollars and involves approximately 2 billion consumers increasingly willing to perform online “cross border” purchases. The digital channel ias an additional way to access international markets and, as a result, seems to be an opportunity of undisputed interest at worldwide level. Embarking on an internationalization project however is a complex process that cannot be underestimated and requires appropriate planning. Among the more important steps is, without question, identifying and subsequently implementing the export model that is most suitable to the company’s reality.

The Export Observatory, at its third edition, aims to support Italian companies in defining eCommerce based Export models (that is, the combination of sales channels, logistic channels, marketing and communication channels, payment systems, organizational aspects, funding sources, and procedures for customs-legislative-regulatory compliance), ultimately to increase exports and enhance the competitiveness of Italian companies worldwide.