Mapping Design Thinking: Transformations, Applications and Evolutions

The report explores Design Thinking along three different perspectives:
1. Transformations in the way consultants interpret Design Thinking: this research line benefits from the collaboration with Delft University of Technology, Imperial College Business School, Reykjavik University and Stockholm School of Economics in order to provide a global overview about the approaches, practices and capabilities of Design Thinking developed by the consultants;
2. Applications of Design Thinking by innovators: this research line investigates the similarities and differences in the pioneering adoption of Design Thinking by innovators across industries (e.g., Finance, Energy, Information and Communication, Public Administration) and professional roles (e.g., C-levels, Design, Research and Development, Marketing, IT);
3. Evolutions of Design Thinking enabled by emerging startups: this research line identifies those emerging startups that provide interesting technological solutions (e.g., Artificial Intelligence, Big Data, Rapid Prototyping) to empower the Design Thinking processes.
Each perspective is deepened through the data gathered during the research process and the experience of several leading players in the Design Thinking ecosystem.