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Research

Active Observatories

Participate in our Research to access the most advanced Digital Innovation competences available in Italy. Get into one to ones with experts, network with companies, access confidential data and have dedicated communication and visibility moments

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4004170

Media metamorphosis: the changing face of digital advertising

REPORT Internet Media

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The Report illustrates the dynamics of the Italian Media market overall, highlighting the relative share of each medium. It then focuses on Internet Media to describe the main trends and situations currently underway in the advertising market and concerning the cross media topic.

•    What is the value of Internet advertising in Italy at the end of 2021 and what are the perspectives for 2022?
•    What are the figures of the “new” online media such as Connected Tv, Digital Out Of Home, and Digital Audio?
•    How will the cross media topic be interpreted by companies in terms of content strategy, media strategy, and measurement strategy?

The advertising market in Italy
Internet advertising: market dynamics at the end of 2021 and first estimates in 2022
The digital metamorphosis of Media: Connected Tv and Digital Out of Home
Cross media: impact on campaigns, planning, and measurement

Find Out

Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

Internet Media FREE

Completely free for registered users.

Internet advertising exceeds TV adv revenues and drives the recovery Internet advertising exceeds TV adv revenues and drives the recovery

Internet Media FREE

Completely free for registered users.

Programmatic advertising and Data Companies Programmatic advertising and Data Companies

Internet Media PREMIUM

Subscribe to gain access to all paid content

Mobile without mobility: growth even during the year of the emergency Mobile without mobility: growth even during the year of the emergency

Omnichannel Customer Experience FREE

Completely free for registered users.

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Information

Type

Reports

Date

09 Sep 2022

Price

FREE

Observatory

Page number

21

For subscriptions and purchases

Eleonora Evstifeew

+39 348 5669699

eleonora.evstifeew@osservatori.net

For assistance

Antonella Zagheni

+39 349 3980655

antonella.zagheni@osservatori.net

To access free content

Website registration

For more information see FAQ

Go to FAQ Section

Find Out

Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

Internet Media FREE

Completely free for registered users.

Internet advertising exceeds TV adv revenues and drives the recovery Internet advertising exceeds TV adv revenues and drives the recovery

Internet Media FREE

Completely free for registered users.

Programmatic advertising and Data Companies Programmatic advertising and Data Companies

Internet Media PREMIUM

Subscribe to gain access to all paid content

Mobile without mobility: growth even during the year of the emergency Mobile without mobility: growth even during the year of the emergency

Omnichannel Customer Experience FREE

Completely free for registered users.

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