The store of the future. The place to be!

In Italy as abroad, Retail is facing a stage of great transformation. The success of eCommerce and the evolution of consumer needs and habits drive retailers worldwide to redesign strategies and processes, and review the sales point’s traditional role. In this scenario, if properly managed, digital technology may represent a key success factor: it can support retailers in improving internal processes and trigger the long-awaited sales point paradigm change from space intended in transactional terms to place enabling a richer and more valuable relationship with consumers. The Report analyzes the evolution of Retail in Italy, focusing the attention on the peculiarities of Italian trade and on the degree of digital maturity of top Italian retailers. Additionally, it aims to examine the main areas to be innovated in stores more closely and provide a picture of the most interesting (both Italian and international) Retail space redesign and enrichment projects.