Amsterdam&Partners is the Destination Management Organization (DMO) of the Amsterdam metropolitan area, a public-private foundation established in 2013 out of the merger of three pre-existing organizations. Its activities are dedicated to enhance the livability, attractiveness, sustainability and inclusivity of Amsterdam and its surroundings by informing and activating residents, companies, visitors and business partners.
The organization operates based on a network model designed to directly involve stakeholders that consists of more than 800 partners (including businesses, government bodies, cultural institutions, and research institutes).