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4006965

Smart Tourism Destination: definition, value chain, and data-driven strategy

REPORT Travel Innovation

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The report presents, through a qualitative and systematic approach, the main concepts, models and solutions that define innovative and data-driven DMOs (Destination Management Organizations), usually referred to as Smart Destinations.
In particular, the characteristics, purposes and value chain of Smart Destinations are outlined, with special attention to the role of data management processes and tools in generating stakeholder value.

The report is in English

•    What is a Smart Destination?
•    What are the characteristics of a Smart Destination value chain?
•    How do Smart DMOs (Destination Management Organizations) create value for their stakeholders?
•    What are the main data sources and data management instruments that support DMO decision-making processes?

1.    Smart Destination: definition, characteristics and purposes
2.    The value chain of Smart Destinations
3.    Data-driven destination management: types of data, sources, and tools

Find Out

Between web and retail, the tourist you would not expect Between web and retail, the tourist you would not expect

Travel Innovation FREE

Completely free for registered users.

The Italian Digital Route to the Future of Tourism The Italian Digital Route to the Future of Tourism

Travel Innovation FREE

Completely free for registered users.

Involving cultural institutions and attractions in a shared tool for... Involving cultural institutions and attractions in a shared tool for...

Travel Innovation FREE

Completely free for registered users.

Tourism? ... The Digital Traveller Tourism? ... The Digital Traveller

Travel Innovation FREE

Completely free for registered users.

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Information

Type

Reports

Date

06 Jun 2024

Price

FREE

Observatory

Travel Innovation

Page number

23

For subscriptions and purchases

Eleonora Evstifeew

+39 348 5669699

eleonora.evstifeew@osservatori.net

For assistance

Antonella Zagheni

+39 349 3980655

antonella.zagheni@osservatori.net

To access free content

Website registration

For more information see FAQ

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Find Out

Between web and retail, the tourist you would not expect Between web and retail, the tourist you would not expect

Travel Innovation FREE

Completely free for registered users.

The Italian Digital Route to the Future of Tourism The Italian Digital Route to the Future of Tourism

Travel Innovation FREE

Completely free for registered users.

Involving cultural institutions and attractions in a shared tool for... Involving cultural institutions and attractions in a shared tool for...

Travel Innovation FREE

Completely free for registered users.

Tourism? ... The Digital Traveller Tourism? ... The Digital Traveller

Travel Innovation FREE

Completely free for registered users.

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