The various types of customer data analysis conducted by Italian businesses, 2020

The graph presents the various types of customer data analyses (Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, and Automated Analytics) adopted in 2020 by Italian companies. Descriptive Analytics refers to, for example, a reporting system for monitoring the performances of sales points (e.g., sales split by floor). Predictive Analytics refers to, for example, predicting a baby’s birth date based on an analysis of purchases and spending capacity, with a margin of error of about 3 months. Prescriptive Analytics refers to, for example, the supply/positioning of a certain product over a given period based on the performed analyses. Automated Analytics refers, for example, to dynamic pricing: the company sells its products/services at flexible prices, which vary depending on specific variables (i.e., time of day, number of concluded sales, offers from competitors)