The Covid-19 pandemic may have passed the most critical phase at a healthcare level, but its impact on the economy will still be felt for months and perhaps even years to come. The healthcare emergency has brought many changes to the Media sector: to advertising planning, advertising revenue in Italy will record a sharp decline, and for the first time even the Internet world will feel the pinch; to the communication goals of brand companies. The Conference for presenting the results of the 2019-2020 Research by the Internet Media Observatory, backed by the School of Management of the Politecnico di Milano, has been an opportunity to discuss these topics with many authoritative representatives of the supply chain in this sector.
• What is the value of the Internet advertising market in Italy at the end of 2019, and what are the fore-casts for 2020?
• How will the coronavirus pandemic affect advertising investments?
• Which strategies do companies use to measure the effects of their advertising initiatives?
• What is the market offering of these measurement models from the supply side?
- The media market in Italy
- Internet advertising: The market dynamics at the end of 2019
- Internet advertising: The impact of Covid-19 on the 2020 market
- Measurement models in Italy: market analysis
- Paid Internet Media: Video and Music grow