Internet Media: Market overview and challenges for the Media Company

This report contains a summary of the principle dynamics of the overall media market, with focus on internet media and, in particular, its most innovative components (smartphones, tablets, smart TVs, apps, social networks, online videos and data-driven advertising). There is also an overview of the main directions of innovation followed by media companies internationally. The operations that are benefitting most from the growth of internet media in Italy are the pure international players and not the more traditional media companies. As well as assessing the market, we thought it interesting to observe the strategies adopted by large international media companies and the new media firms emerging in other countries, in order to identify and trace some of the main directions of innovation and development of new business models.