Organizing and performing creative work in the distant future (2035)
Date and time
15/07/2026 (10:00 - 12:30)
Location
Aula de Carli
Via Giovanni Durando, 10, 20158 Milano MI, Italia
By following the Conference you will learn
The FUTURES Observatory | Sense Making by System Thinking experiments with and promotes innovative approaches to designing desirable futures. In increasingly volatile and uncertain contexts, leaders, innovators and organizations are called to design desirable futures with responsibility and foresight, rather than merely adapting to emerging futures once they have materialized.
The third edition 2025/26 focuses on «Organizing and Performing Creative Work in the Distant Future (2035)», exploring how Agentic Information Systems are reshaping the nature, rhythm and responsibility of creative work. The edition is structured around two domains: Organizing Creative Work, how organizations structure and orchestrate collective creativity, and Performing Creative Work, how individuals and teams inhabit and give meaning to the creative process.
The event presents the Distant Futures co-constructed by participating companies through Future Making methodologies, and opens a dialogue between researchers, practitioners and leaders navigating these transformations in their own organizations.
On the day of the event, the research booklet will be available for free download.
The complete proceedings, including the conference video on demand, will be available in premium mode from the days following the event.
You will know how to answer these key questions
- How are Agentic Information Systems reshaping the temporal and cognitive structure of creative work?
- Who holds responsibility for direction, meaning and creative outputs in an AI-augmented organization?
- How can organizations protect space for slow, critical and divergent thinking in increasingly accelerated contexts?
- How can leaders orchestrate complex creative ecosystems without reducing them to simplified, auditable processes?
- How does the relationship between individual and collective intelligence evolve when Agentic Systems become active participants in the creative process?
Event schedule
Welcome Coffee and Registration
INTRODUCTION | Welcome and Agenda
Claudio Dell’Era
Research Direction @Politecnico di Milano
FRAMEWORK | Imagining and Crafting Creative Work in 2035
Claudio Dell’Era
Research Direction @Politecnico di Milano
ORGANIZING CREATIVE WORK | Human-in-the-loop vs Human-on-the-loop
Stefano Magistretti
Research Direction @Politecnico di Milano
ORGANIZING CREATIVE WORK | Conversation
Marco Schiavi
Transformation Lead @Alidays SpA
Roberta Avanzini
Head of Customer Experience & Innovation @BNP Paribas Cardif
Silvia Campioni
Head of Open Innovation @Lactalis Italia
Alejandra Ruíz Gómez
Innovation Consultant @NOI Techpark Südtirol/Alto Adige
Moderated by
Chiara Esposito
Senior Research Team @Politecnico di Milano
CREATIVITY IN ACTION | Making Theatre with Gen AI: Tool or Language?
Bruno Fornasari
Artistic Direction @Teatro Filodrammatici Milano
Moderated by
Silvia Castellazzi
Senior Research Team @Politecnico di Milano
PERFORMING CREATIVE WORK | Rhytm and Embodied Cognition in Creative Practices
Emilio Bellini
Research Direction @Politecnico di Milano
PERFORMING CREATIVE WORK | Conversation
Carlo Martinelli
Director @Deloitte Digital
Marco Spaggiari
Discovery Manager @Lavazza Group
Sara Tagliapietra
Marketing Innovation Manager @Mediaset
Fabrizio Fiore
Regional Access and Partnership Lead @Novartis Farma SpA
Ambra Taccola
Communication Manager @Sofidel SpA
Moderated by
Ilaria Durante
Senior Research Team @Politecnico di Milano
CLOSING | Wrap-Up and Next Edition
Claudio Dell’Era
Research Direction @Politecnico di Milano
Researchers
We are here to provide information and assistance
Martina Vertemati
Purchasing & Subscriptions From Monday to Friday, 09 - 18
Add to Calendar
Choose the mode of participation
You can register for in-person participation until 5:00 p.m. on the day before the event.
The event will be streamed on this page. Registration is required to view the video. The video window will appear a few minutes before the webinar begins. If the video does not appear, please try refreshing the page. Some users may experience difficulties accessing the video content due to company restrictions on the video player. To check in advance whether you are able to view it, you can run a test at this link. If the test is unsuccessful, please contact your IT department to enable access.
The best Italian companies stay up to date on Osservatori.net
Supporters
