Organizing and performing creative work in the distant future (2035)

The FUTURES Observatory | Sense Making by System Thinking experiments with and promotes innovative approaches to designing desirable futures. In increasingly volatile and uncertain contexts, leaders, innovators and organizations are called to design desirable futures with responsibility and foresight, rather than merely adapting to emerging futures once they have materialized.
The third edition 2025/26 focuses on «Organizing and Performing Creative Work in the Distant Future (2035)», exploring how Agentic AI Systems are reshaping the nature, rhythm and responsibility of creative work. The edition is structured around two domains: Organizing Creative Work, how organizations structure and orchestrate collective creativity, and Performing Creative Work, how individuals and teams inhabit and give meaning to the creative process.
The event presents the Distant Futures co-constructed by participating companies through Future Making methodologies, and opens a dialogue between researchers, practitioners and leaders navigating these transformations in their own organizations.