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Digital Innovation in Retail
The Digital Innovation in Retail Observatory is concerned with studying the main digital innovations that can reshape the processes used by retailers, with the ultimate aim of sharing knowledge and creating wide-spread culture as regards the sector’s digitalization opportunities.
Objectives of the Observatory
The Digital Innovation in Retail Observatory is concerned with studying the main digital innovations that can reshape the processes used by retailers, with the ultimate aim of sharing knowledge and creating wide-spread culture as regards the sector’s digitalization opportunities.
Digital Innovation in Retail Observatory Research
Digital Innovation in Retail Observatory Research comprises the following areas:
- study the evolution of the Retail infrastructure context in Italy and worldwide, focusing the attention on the main elements that are transforming the sector;
- quantify digital investments of top Italian retailers and the main metric adopted to measure returns;
- analyze the adoption of main digital innovations by top and medium-small Italian retailers, and closely examine the role of cutting edge technologies (Artificial Intelligence, Metaverse, Internet of Things…) capable of generating new opportunities in Retail;
- study the presence and type of omnichannel initiatives of leading Italian retailers; analyze and quantify models involving online and offline integration and investigate the underlying factors of omnichannel strategy and the most significant back end and front-end changes required for its enablement;
- analyze point of sale innovation projects (digital and non-digital) across product sectors, solutions supporting the customer and employee experience, and new store formats based on different variables (objectives, location, …); investigate how data is leveraged and the evolution of store related KPIs;
- analyze startups (hi tech service providers) at national and international level, to identify innovation drivers, successful Open Innovation mechanisms, and study relationships with retailers for the development of innovative projects;
- analyze the evolution of current and future Retail service values and meaning, and innovative instruments for the development of different touch points in addition to the role of technology in enabling innovative customer and employee experience;
- categorize sustainability projects (environmental, social, governance) in Retail and study the supporting role of digital, and sustainable business models implemented by retailers;
- map the main “platform” innovation projects in Retail (marketplace, Retail Media, …) and analyze related opportunities.