Digital Innovation in Retail

Digital Innovation in Retail Observatory activities

The events planned by the Retail Observatory for the edition are:

• a Research setup meeting with Partners and Sponsors;
• two meetings with the Observatory Advisory Board to organize and setup the Research and to compare thoughts on specific topics. The Advisory Board consists of the following Retail sector professionals:
  • Ernesto Amato, Head of digital projects, IKEA Italia
  • Andrea Arcangeli, Digital Director, Teddy Group
  • Marcello Colombo, Head of Digital Factory, Valentino
  • Erika Finkelberg, Global Head of Digital & eCommerce, Harmont & Blaine
  • Luca Giornofelice, CRM Director, Canali
  • Alessandra Iacovelli, CIO, Carrefour Italia
  • Rossana Mastrosimini, Branded Channel Director, The LEGO Group
  • Diego Morgandi, E-Commerce Director, Kiko
  • Massimo Olivetti, Head of IT, Ecommerce & Innovation, OVS
  • Francesca Porta, CIO EMEA SOUTH, Autogrill
  • Marco Proserpio, Head of Organization & Business Process Transformation, Esselunga
  • Leonardo Raineri, Innovation Manager, Miroglio Group
  • Francesco Riganti, Direttore Marketing e Comunicazione, Mondadori Retail
  • Giorgia Rimoldi, Retail Operations Director, Guess Europe
  • Michel Riva, ESG Manager, Gruppo Finiper Canova
  • Alessia Scarpocchi, Digital Strategies Director, Aboca Group
  • Melissa Tala, Market&Customer Insight Director Omnichannel, Unieuro
• networking cocktail event with the B2c eCommerce Observatory;
• three follow-up workshops with the retailer community, the Advisory Board, and Partners and Sponsors to discuss and share Research results, and to create interaction and share opportunities between demand and offer. The workshops will focus on the following topics:
  • deliberate on the design of the store of the future and the need to balance in-store transaction and relationship objectives and experiment the design of Retail services that combine operational needs and customer care aspirations;
  • analyze the main digital innovations, contextual factors, hybrid retail models, and evolution in the various product sectors;
  • map the main platform-based innovation projects in Retail and study successful platform-based cases (marketplace, Retail Media, …);
• a public Conference to present Research activity results with round tables and talks from the leading roles of Retail.

Field Research will involve the market’s major players: top retailers (top 300 retailers by revenue operating in Italy), medium-small retailers (sample of retail SMEs operating in Italy), and solution offering players (ICT providers, logistics operators, bank institutes, consulting companies, …). The methodologies used in Research that will involve a variety of people are surveys, censuses, direct interviews, workshops. Lastly, secondary source analyses and news collection and categorization.

Digital Innovation in Retail Observatory contents

The Retail Observatory will produce the following content:

• a report presenting main Research results, produced on occasion of the conference;
• some online follow-up reports, videos, graphs, and infographics on the topics covered in the Research;
• a weekly press review for Partners and Sponsors, the Advisory Board, and the retailer community, that collects the most significant news at national and international level on the Retail sector;

An editorial plan on LinkedIn to actively involve Observatory Partners and Sponsors.