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Active Observatories

Participate in our Research to access the most advanced Digital Innovation competences available in Italy. Get into one to ones with experts, network with companies, access confidential data and have dedicated communication and visibility moments

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Choose the membership that best suits you or your Team and start enhancing your competences

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3002544

Weight of Native on total Internet advertising in Italy, 2015-2018

GRAPH Internet Media

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The graph shows the weight of Native advertising on total Internet advertising in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Includes formats such as In-feed units (in Content Feed form, that are part of content usage and are consistent with the look-and-feel of a Social Feed editorial site, that are spaces within a Social platform’s feed, and of a Promoted Feed, that are on sites that do not have an editorial content site such as classified ad or eCommerce sites), Recommendation Widgets (spaces that are positioned solely at the end on an online editorial content and suggest a variety of links to users that might be interesting to them, of which some are sponsored), and everything Search related. Data includes any agency fees.

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Media market value in Italy, 2008-2018 Media market value in Italy, 2008-2018

Internet Media PREMIUM

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Media market value in Italy, split by pay and advertising, 2008-2018 Media market value in Italy, split by pay and advertising, 2008-2018

Internet Media PREMIUM

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Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

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The advertising market in Italy, split by media type, 2008-2018 The advertising market in Italy, split by media type, 2008-2018

Internet Media PREMIUM

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Information

Type

Graphs

Date

22 Oct 2019

Price

40.00 € + VAT

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Eleonora Evstifeew

+39 348 5669699

eleonora.evstifeew@osservatori.net

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Antonella Zagheni

+39 349 3980655

antonella.zagheni@osservatori.net

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Media market value in Italy, 2008-2018 Media market value in Italy, 2008-2018

Internet Media PREMIUM

Subscribe to gain access to all paid content

Media market value in Italy, split by pay and advertising, 2008-2018 Media market value in Italy, split by pay and advertising, 2008-2018

Internet Media PREMIUM

Subscribe to gain access to all paid content

Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

Internet Media FREE

Completely free for registered users.

The advertising market in Italy, split by media type, 2008-2018 The advertising market in Italy, split by media type, 2008-2018

Internet Media PREMIUM

Subscribe to gain access to all paid content

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