eCommerce B2c

The B2c eCommerce Observatory creates and develops knowledge on the opportunities and impact that B2c eCommerce produces on companies and the Country system, through research based on solid empirical evidence, and independent areas for discussion.

The goal of Research is to support sector players in understanding current dynamics and defining strategies to preside over online channels. In terms of communication, the Observatory aims to create culture and spread knowledge on the current and evolutionary status of B2c eCommerce in Italy and on the impact generated on companies and the Country system, sparking awareness in decision makers. To this regard, the collaboration with Netcomm, the Italian electronic commerce consortium grouping a large number of eCommerce operators active in our Country, continues.

The B2c eCommerce Observatory Research is part of the Digital Retail roadmap conducted in collaboration with the Digital Retail Innovation Observatory, it aims to study and explore the evolution of the retail sector, regardless of channel.

B2c eCommerce Observatory Research

B2c eCommerce Observatory Research develops across the following macro-areas:

• quantification of the B2c eCommerce market
  • estimate online demand in Italy, i.e., online purchases by Italian consumers, detailed by industry;
  • estimate online supply, i.e., online sales by merchants with operations in Italy;
  • analysis of the B2c eCommerce market and quantification of new Automotive and Pharmacy product sectors;
  • focus on managing peak demand (Black Friday, Christmas period);
• Digital Export
  • estimate Italian B2c Digital Export;
  • attractiveness analysis and categorization of Italian B2c Digital Export target markets;
  • analysis of the appeal and classification of the most relevant destination markets and destinations for Italian B2c digital exports;
• omnichannel
• study the spread of omnichannel integration models;
  • international marketplace map and business model evolution study;
• B2c eCommerce value chain.
  • study of the evolution of the B2c e Commerce value chain: marketing tools and channels, platforms, payment systems, value-added logistics services, etc.;
• innovation trends
  • study of the main innovation trends in B2c eCommerce globally, and the most significant innovation projects launched by merchants;
  • in-depth study of the opportunities and application areas of key frontier technologies (e.g., Artificial Intelligence);
  • insight into the contamination between B2c and B2b eCommerce;
• sustainability
  • study of the main sustainability projects, enabled or not by digital technologies, implemented by retailers internationally;
  • assessment of the effect of eCommerce on environmental, social, and governance sustainability;
• new business and revenue models
  • study of major “platform” innovation projects implemented by retailers internationally;
  • in-depth study of the practical applications of platform-based business models.

B2c eCommerce Observatory Research is based on an empirical analysis that through surveys, interviews, and case studies, involves a diverse community (by industry, by size, …) of merchants and retailers. Market estimates are derived from a direct comparison with the top 350 B2c eCommerce players, covering more than 95 percent of the market.