Internet Media

The Internet Media Observatory aims to study the Digital Advertising market  in Italy across various media, including the Internet, television, and Out of Home advertising, with particular focus on the innovative components of the sector.

The Observatory aims to be the point of reference for the entire sector in understanding the innovations in the digital world, encouraging an open discussion between the players in the supply chain and raising awareness among decision makers of the numerous opportunities offered, with the aim of supporting market development.

Internet Media Observatory Research

As part of Research, the Internet Media Observatory aims to:

• quantify the advertising market in Italy, with particular focus on the digital component.
• critically study the evolution of the value chain and strategies of the various players in the Internet Media offering.
• analyze the approach of Italian marketers to innovative Digital Advertising initiatives to identify key trends in Internet Advertising.
• examine users behavior in the use of Digital Media and their perception of online Advertising.
• identify emerging developments to outline possible future scenarios of the Italian Digital Media landscape.

During our Research we plan to:

• The Internet Media Observatory Research includes

  • quantifying the Digital Media market and its components through direct sources (interviews) and secondary sources concerning the main players in the supply chain.
  • conducting a consumer survey.
  • interviews with Italian companies operating on the demand and supply side of the Internet Media market.
  • discussion tables with the Advisory Board (a group of advertising investors selected among the main big spenders in Italy).