AI Adoption in 2024: Italy compared to Europe

Free Content Report Artificial Intelligence June 2025 33 pages pdf

What you will learn

The report presents the key findings of the Artificial Intelligence Observatory’s 2024 research. The report begins by giving a brief view of the current status of the goals defined by the National AI Strategy 2024-2026. The 2024 AI market in Italy is then presented. Finally, AI adoption in large enterprises and SMEs is addressed, also providing a comparison of Italy’s maturity with 7 other European countries.

Table of Contents

1
The national AI Ecosystem in 2024: The New Strategic Horizon
2
The Artificial Intelligence Market in Italy
3
Artificial Intelligence and Large Enterprises: Adoption and Projects in 2024
4
Artificial Intelligence and SMEs
5
Three Nobel Laureates (The Future of AI)

Index of Graphs

1
Breakdown of the Artificial Intelligence Market in Italy in 2024 by Solution Type
2
Main Sectors in the Artificial Intelligence Market in Italy in 2024
3
AI in Large and Very Large Enterprises in 2024: Comparison Between Italy and the European Average (Austria, France, Germany, Ireland, Italy, Netherlands, United Kingdom, and Spain). Sample: 1,021 large and very large enterprises with more than 250 employees
4
The Impact of Generative AI on AI Strategy in Large and Very Large Enterprises in Italy. Sample: 107 large and very large Italian enterprises with more than 250 employees

You will know how to answer these key questions

Research, Business, Public Administration, Education: where does Italy's national Artificial Intelligence (AI) ecosystem currently stand?
What is the value of the Artificial Intelligence market in Italy in 2024? How are spending components and sector trends evolving?
What is the AI adoption landscape among large Italian enterprises? Are there any differences compared to the European context?
How are SMEs approaching AI?
How has the technology changed in 2024, and what does the future hold?

The methodology used in this Report

The report is the result of several research methodologies. Mainly a census and secondary source collection work was conducted for the purpose of monitoring the Italian ecosystem in relation to the National AI Strategy 2024-2026. The remaining chapters are derived from primary data collection through extensive surveys targeting large end-user companies from different European countries, Italian Small and Medium Enterprises, and actors offering AI solutions and services in Italy. The results obtained from the empirical surveys were discussed and validated through three closed-door meetings with supporting companies.

Authors