Artificial Intelligence in 2025: market, adoption, and business transformation

Free Content Report Artificial Intelligence April 2026 41 pages pdf

What you will learn

The report presents the main findings of the 2025 research by the Artificial Intelligence Observatory. It provides an in-depth analysis of the dynamics and value of the AI market in Italy in 2025. The report then addresses the adoption of technology by Italian companies, offering insights from both large enterprises and SMEs. It includes a detailed focus on the current leading technology, Agentic AI. Finally, it shifts attention to the perspective of workers, to understand how AI is impacting the world of work.

Table of Contents

1
Key questions
2
Introduction
3
The Artificial Intelligence market in Italy
4
Artificial Intelligence and large enterprises in 2025: adoption, economic value, and governance challenges
5
The state of adoption of Artificial Intelligence in the Italian SMEs
6
“I thought it was AI… but it turned out to be an agent”
7
The workforce perspective
8
Other related reports
9
Glossary
10
Methodology notes
11
Artificial intelligence observatory
12
Work team
13
Research supporters

Index of Graphs

1
The value of the AI market in Italy
2
Breakdown of the AI market value in Italy by solution category
3
Project-based AI in large and very large enterprises in Italy
4
Project-based AI across corporate functions

You will know how to answer these key questions

What is the value of the Artificial Intelligence market in Italy in 2025? How are its spending components and sector dynamics evolving?
What is the state of AI adoption among large Italian enterprises? How are SMEs approaching AI?
What is Agentic AI really, and what does this trend represent from a technological standpoint?
How is AI affecting Italian workers? What are the perceived benefits and occupations most impacted?

The methodology used in this Report

The report is the result of several research methodologies. The chapters are based on primary data collection, which includes extensive surveys carried out with large Italian end-user companies, Italian SMEs, and providers of AI solutions and services in Italy. The findings from the empirical research were discussed and validated through three closed-door meetings with supporting companies.

Authors