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Startup Thinking
Startup Thinking is an innovative Research, Scouting, and Community project aimed at Innovation Managers and people working in digital innovation within companies. The project aims to support businesses in building their own innovation model and spreading the culture of Open Innovation and Corporate Entrepreneurship.
Objectives of the Observatory
Startup Thinking, the Observatory Research
The Startup Thinking Observatory will restart in October 2025.
The calendar of research themes and startup scouting is being defined. Here is the calendar of topics in progress.
Tech Scenario and Startup Scouting areas
- AI Agents
- Longevity Economy
- Robotics & Automation
- Omnichannel Customer Experience in B2C & B2B
- Quantum Technologies
Methodological in-depth study areas
- Innovation Strategy
- Innovation Accounting
- Communicating and sharing innovation within the company
- Neuro Presentation Design & AI
The calendar also includes the Open Conference and Discovery Session days.
The calendar may be supplemented by additional optional items at partners’ discretion .



