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Travel Innovation
The Travel Innovation Observatory was established in 2014 to study and understand the evolution of one of the most significant economic sectors in Italy: Tourism. Also operative is the Business Travel Observatory established in 2019 in partnership with the University of Bologna.
Goals
Activities
Work Group
Objectives of the Observatory
The Travel Innovation Observatory was established in 2014 to study and understand the evolution of one of the most significant economic sectors in Italy: Tourism. Also operative is the Business Travel Observatory established in 2019 in partnership with the University of Bologna.
The goal is to guide Italian companies, institutions, and tourist destinations (in Italy and abroad) in understanding industry dynamics in terms of demand and to support them in identifying innovation opportunities.
The Observatory Community consist of several thousand companies across all areas of Italy.
Innovation in Tourism Observatory Research
Within the Annual Edition, the Travel Innovation Observatory conducts the following Research activities:
- demand analysis to identify the changes impacting on the tourist journey, looking into emerging trends regarding open air tourism, food and wine tourism, mobility at destination, payment instruments, and never-ending tourism;
- estimate the value of the eCommerce and Tourism market in Italy, investigating the sectors in depth including accommodation, mobility towards and at destination, open air, and experiential tourism;
- estimate the value of the business travel market in Italy, by analyzing booked services, destinations, purpose, and booking tools;
- monitor the innovation frontier of the supply system at international level, analyzing digital and data-driven innovation, new business models, and sustainability strategies for supply chain players and for destination management.
Innovation in Tourism Observatory Research is based on empirical analysis that through surveys, case studies, and interviews, reaches tens of thousands of hotel and non-hotel accommodations and travel agents each year, along with hundreds of Italian and international technology providers, startups, corporate travel managers, and destination management organizations. Primary source research is paired with constant monitoring of academic and professional secondary sources.
Activities
Innovation in Tourism Observatory activities
Activities planned by the Travel Innovation Observatory as part of the Research include:
- three thematic interactive workshops reserved for Observatory supporters to share and validate some research findings and successful experiences;
- a workshop reserved for supporters of the Observatory and open to local tourism bodies and DMOs (Destination Management Organization) to share and validate successful destination management cases;
- two public events: conference as part of TTG Travel Experience (Rimini Tourism Fair) and Travel Innovation Day at Politecnico of Milan.
Become a supporter of the Innovation in Tourism Observatory
The Innovation in Tourism Observatory is supported by several sector partner and sponsor companies. Take part in the Research, access Observatory exclusive data before anyone else, network with companies and qualified experts and gain visibility in our events.
For more information please contact Federica Russo at federica.russo@polimi.it
Work Group
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