XR Technologies & Immersive Experience

Extended Reality (Augmented Reality, Mixed Reality, Virtual Reality), market,projects, and Metaverse, with data from the XR Technologies & Immersive Experience Observatory of the POLIMI School of Management.

Goals

Activities

Work Group

Supporters

Objectives of the Observatory

The XR Technologies & Immersive Experience Observatory stems from the integration of the Extended Reality & Metaverse Observatory and the Metaverse Marketing Lab to form a unified entity that, within the School of Management and in comunication with other centers of expertise of the Politecnico di Milano, supports companies in fully understanding opportunities, current status, benefits and trends of Extended Reality technologies (Augmented Reality, Mixed Reality, Virtual Reality), immersive experiences and the Metaverse, in their practical application and in the development of a network of organizations that can discuss in a pre-competitive and institutional context about their actual experiences.

XR Technologies & Immersive Experience Observatory Research

As part of the annual edition, the XR Technologies & Immersive Experience Observatory conducts Research in various sectors to analyze the evolution and status quo of Extended Reality and of the Metaverse. In particular it aims to:

study the approach and use of Extended Reality (Augmented Reality, Virtual Reality, Mixed Reality) and Metaverse technologies of demand side companies, identifying application trends and qualitative-quantitative benefits provided by these technologies;
analyze the Extended Reality technology supply chain and how it has changed with the Metaverse;
understand the consumer approach to Extended Reality and Metaverse technologies;

study contextual trends, advances of Extended Reality and Metaverse technologies and potential synergies with other technologies (e.g. Artificial Intelligence, Blockchain, Spatial Computing,..).