XR Technologies & Immersive Experience

Extended Reality (Augmented Reality, Mixed Reality, Virtual Reality), market,projects, and Metaverse, with data from the XR Technologies & Immersive Experience Observatory of the POLIMI School of Management.

Goals

Activities

Work Group

Objectives of the Observatory

The XR Technologies & Immersive Experience Observatory aims to develop and share knowledge Extended Reality related topics (Augmented Reality, Mixed Reality, Virtual Reality) and on the Metaverse in terms of technology characteristics, market opportunities, actual experiences, and benefits, promoting open discussion among supply chain players, ultimately aiming to spur market development.

XR Technologies & Immersive Experience Observatory Research

As part of the annual edition, the XR Technologies & Immersive Experience Observatory conducts Research in various sectors to analyze the evolution and status quo of Extended Reality and of the Metaverse. In particular it aims to:

study the approach and use of Extended Reality (Augmented Reality, Virtual Reality, Mixed Reality) and Metaverse technologies of demand side companies, identifying application trends and qualitative-quantitative benefits provided by these technologies;
analyze the Extended Reality technology supply chain and how it has changed with the Metaverse;
understand the consumer approach to Extended Reality and Metaverse technologies;

study contextual trends, advances of Extended Reality and Metaverse technologies and potential synergies with other technologies (e.g. Artificial Intelligence, Blockchain, Spatial Computing,..).