European Firms’ Digital Journey: from future-proof foundations to Agentic Automation
Date and time
04/03/2026 (09:30 - 18:00)
Location
Aula de Carli
Via Giovanni Durando, 10, 20158 Milano MI
By following the Conference you will learn
European Digital Tech Watch and the Intelligent Business Process Automation Observatory are jointly organizing an international event to assess where major European companies stand in terms of digitalization. In the morning session, research results from surveys, interviews, and focus groups involving over 1,000 large companies across Europe are presented. These findings explore the key directions companies are taking on technological topics such as computing, data management, cybersecurity, and AI & Automation. The Intelligent Business Process Automation Observatory will focus on process automation opportunities, discussing use cases, technological choices and challenges within enterprises. The impact of AI & Automation on jobs will also be addressed.
In the afternoon, the Digital Innovation Observatories will host the Intelligent Automation Congress, the annual gathering of the Intelligent Automation community — a network of professionals from across Europe and beyond. The congress workshops will include both theoretical contributions and hands-on sessions.
For in-person attendees, there will be dedicated networking moments and a networking area with stands to foster connections and collaboration. ONLY the morning session will be available remotely via streaming.
On the day of the event it will be possible to download the Research booklet for free.
The complete proceedings, including the Video on demand of the conference, will be available in premium mode from the days following the event.
You will know how to answer these key questions
- What is the current state of digitalization in large European enterprises?
- How are companies approaching technological advancements such as computing, data management, cybersecurity, and AI & Automation?
- How are organizations integrating AI & Automation into their workflows?
- What are the use cases for automation & AI technologies within different industries?
- How does AI & Automation impact jobs and the future of work?
Event schedule
IA Congress Part 1 – 03/03 Afternoon – Aula Magna Carassa e Dadda
Registration & Networking
Welcome
Vincenzo Marchica
Chairman, Intelligent Automation Community
Irene Di Deo
Director, Intelligent Business Process Automation Observatory
Keynote – Reframing the discussion about Agentic AI around operating model reimagination
Tom Reuner
Principal Analyst, PAC
Keynote – Democratize AI and Automation Transformation
Theodore Berqvist
CEO, Turbotic
Workshop
Moderator:
Doug Shannon
Global Intelligent Automation & GenAI Leader, Intelligent Automation Community
Cristina Duta
Senior Director DevOps & Intelligent Automation, Fortrea
Luca Porcari
CEO, Getinet
3-minute company talks
Theodore Berqvist
CEO, Turbotic
Deepesh Kumawat
RPA Expert, Intelligent Automation Community
Mike Hobday
Founder, BluZco
Marco De Palma
CEO, Medialogic AI
Cristina Nizzoli
co-CEO, NIXINN
Networking Aperitif
Plenary Event – 04/03 – Aula De Carli
Welcome and Introduction
European Digital Scenario: research results – Part 1- European Digital Tech Watch
Keynote speech (TBD)
European Digital Scenario: research results – Part 2 – European Digital Tech Watch
Round Table
Vera Janevska
Head of Process Intelligence and Intelligent Automation, IKEA Retail (Ingka Group)
Other speakers to be defined
Coffee Break
Opening Intelligent Automation Session
Intelligent Automation Research Results – Part 1 – Intelligent Business Process Automation Observatory
Keynote
Pierluigi Mega
Head of Smart Process Automation, Merck Group
Round Table (TBD)
Round Table
Meritxell Corbeto Gonzalèz
RPA Project Manager – GBS Intelligent Automation, Bayer
Vladimiro Ferreira
Head of Automation CoE (IA,AI) & IT Services, SEG Automotive
Other speakers to be defined
Intelligent Automation Research Results – Part 2 – Intelligent Business Process Automation Observatory
Closing remarks
Networking Lunch
Afternoon sessions – IA Congress (TBD)
Networking Aperitif
Researchers
Matteo Ferrami
ResearcherRicercatore degli Osservatori Artificial Intelligence e Intelligent Busienss Process Automation
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Martina Vertemati
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You can register for in-person participation until 5:00 p.m. on the day before the event.
The event will be streamed on this page. Registration is required to view the video. The video window will appear a few minutes before the webinar begins. If the video does not appear, please try refreshing the page. Some users may experience difficulties accessing the video content due to company restrictions on the video player. To check in advance whether you are able to view it, you can run a test at this link. If the test is unsuccessful, please contact your IT department to enable access
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