European Firms’ Digital Journey: from future-proof foundations to Agentic Automation

Free Event Conference European Digital Tech Watch Intelligent Business Process Automation Business Process Automation Technologies 03 March 2026

Date and time

03/03/2026 15:00 - 04/03/2026 18:00

Location

Milano Bovisa

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By following the Conference you will learn

The European Digital Tech Watch and the Intelligent Business Process Automation Observatory are jointly organizing an international event to assess where major European companies stand in terms of digitalization. The two-day event will also host the Intelligent Automation Congress, the annual gathering of the Intelligent Automation community — a network of professionals from across Europe and beyond.
 
Detailed Schedule:
March 3rd, from 3:00 PM to 6:00 PM – Aula Carassa Dadda
Opening of the event and first part of the Intelligent Automation Congress
Attendance: only in-person

March 4th, from 9:30 AM to 1:00 PM – Aula De Carli
Plenary session presenting the research results of the two involved Observatories.
Research results from surveys, interviews, and focus groups involving over 1,000 large companies across Europe will be presented. These findings explore the key directions companies are taking on technological topics such as computing, data management, cybersecurity, and AI & Automation. The Intelligent Business Process Automation Observatory will focus on process automation opportunities, discussing use cases, technological choices and challenges within enterprises. The impact of AI & Automation on jobs will also be addressed.
Attendance: in-person or streaming
 
March 4th, from 2:00 PM to 6:00 PM – Aula De Carli
Second part of the Intelligent Automation Congress.
The congress workshops will include both theoretical contributions and hands-on sessions.
Attendance: only in-person
 
For in-person attendees, there will be dedicated networking moments and a networking area with stands to foster connections and collaboration. ONLY the morning session will be available remotely via streaming.

On the day of the event it will be possible to download the Research booklet for free.

The complete proceedings, including the Video on demand of the conference, will be available in premium mode from the days following the event.

You will know how to answer these key questions

  • What is the current state of digitalization in large European enterprises?
  • How are companies approaching technological advancements such as computing, data management, cybersecurity, and AI & Automation?
  • How are organizations integrating AI & Automation into their workflows?
  • What are the use cases for automation & AI technologies within different industries?
  • How does AI & Automation impact jobs and the future of work?

Event schedule

Hours 15:00

IA Congress Part 1 – 03/03 Afternoon – Aula Magna Carassa e Dadda
Registration & Networking

Hours 15:40

Welcome
Vincenzo Marchica
Chairman, Intelligent Automation Community
Irene Di Deo
Director, Intelligent Business Process Automation Observatory

Hours 16:00

Keynote – Reframing the discussion about Agentic AI around operating model reimagination
Tom Reuner
Principal Analyst, PAC

Hours 16:30

Keynote – Democratize AI and Automation Transformation
Theodore Berqvist
CEO, Turbotic

Hours 16:45

Keynote
TBD

Hours 17:00

Workshop
Moderator:
Doug Shannon
Global Intelligent Automation & GenAI Leader, Intelligent Automation Community

Cristina Duta 
Senior Director DevOps & Intelligent Automation, Fortrea
Mike Hobday 
Founder, BluZco

Hours 18:00

3-minute company talks
Theodore Berqvist 
CEO, Turbotic
Deepesh Kumawat 
RPA Expert, Intelligent Automation Community
Marco De Palma 
CEO, Medialogic AI
Cristina Nizzoli
co-CEO, NIXINN
Manuel Nunes
co-founder and CEO, kyma AI

Hours 18:30

Networking Aperitif

Hours 09:30

Welcome and Opening Remarks

Hours 09:40

European Digital Scenario: research results – Part 1- European Digital Tech Watch

Hours 09:50

Keynote speech (TBD)

Hours 10:00

Round Table
Vera Janevska 
Head of Process Intelligence and Intelligent Automation, IKEA Retail (Ingka Group)
Sarah Mathews 
Group Responsible AI Manager, The Adecco Group
Other speakers to be defined

Hours 10:50

Coffee Break

Hours 11:15

Opening Intelligent Automation Session

Hours 11:25

Intelligent Automation: adoption in large companies in 2025
Irene Di Deo
Director, Intelligent Business Process Automation Observatory

Hours 11:45

Keynote 
Pierluigi Mega 
Head of Smart Process Automation, Merck Group

Hours 12:00

Round Table (TBD)

Hours 12:20

Round Table
Meritxell Corbeto Gonzalèz
RPA Project Manager – GBS Intelligent Automation, Bayer
Vladimiro Ferreira 
Head of Automation CoE (IA,AI) & IT Services, SEG Automotive
Krzysztof Karaszewski 
Indipendent Consultant
Roderik Rensen 
COO, Mobility Invest Group
Other speakers to be defined

Hours 12:40

Intelligent Automation Research Results – Part 2 – Intelligent Business Process Automation Observatory

Hours 12:55

Closing remarks

Hours 13:00

Networking Lunch

Hours 14:00

Afternoon sessions – IA Congress (TBD)

Hours 18:00

Networking Aperitif

Researchers

Maria Sofia Trolli

mariasofia.trolli@polimi.it

Matteo Ferrami

Researcher
matteo.ferrami@polimi.it

Ricercatore degli Osservatori Artificial Intelligence e Intelligent Busienss Process Automation

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800 033 727
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European Firms’ Digital Journey: from future-proof foundations to Agentic Automation

You can register for in-person participation until 5:00 p.m. on the day before the event.

The event will be streamed on this page. Registration is required to view the video. The video window will appear a few minutes before the webinar begins. If the video does not appear, please try refreshing the page. Some users may experience difficulties accessing the video content due to company restrictions on the video player. To check in advance whether you are able to view it, you can run a test at this link. If the test is unsuccessful, please contact your IT department to enable access

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Supporters

Partner

Blue Reply – IBM

Gruppo CAP

Horsa Plan

Sponsor

Beta 80

Data Reply

dimar

Ricoh

Sopra Steria

Talea Consulting

Unipol

In collaboration with

Amundi

Aruba.it

Intelligent Automation Community

Leonardo

Rai

UniCredit Bank of Austria