Digital Content

The Digital Content Observatory aims to foster a better understanding of the digital content market targeting end consumers (B2C), the opportunities it offers, and the key trends currently shaping it, through open and constructive dialogue with all stakeholders, ultimately contributing to the market’s development and promoting accurate communication regarding it.

The Observatory aims to provide a comprehensive analysis of data and trends—such as consumer usage behavior and spending, technological innovation, content protection, and more—to help identify the evolutionary directions of the digital content market.

The Observatory’s research scope includes four sectors:

• Video Entertainment
• Digital Audio: Music, Podcasts & Audiobooks
• Digital Information & eBooks
• Gaming

The Observatory aims to become the go-to source for companies and the media for market data, analysis, and insights into the sector under review. Research will cover various topics, including: the creation of various digital products, their capitalization and distribution, usage patterns among Italian consumers, the quantification of consumer spending and advertising revenue in the sector, innovation trends, the impact of new technologies on the sector, the evolution of forms of digital piracy, and potential countermeasures.

Digital Content Observatory Research

Research aims for the following goals:

• examine the evolution of business models associated with the various market players;
• analyze end-consumer behavior regarding the usage of digital content and understand the underlying reasons;
• map and analyze market players actively involved in the distribution of digital content;
• quantify consumer spending on digital content across the four sectors and benchmark it against some of the major international markets;
• analyze and classify innovation trends in the digital content market, with the ultimate goal of outlining the sector’s evolutionary development and current trends;
• analyze the use of innovative digital technologies, such as Artificial Intelligence (focusing on Generative AI), Blockchain, Web3, and the Metaverse, as well as the opportunities and challenges arising from their application within the sector.