Digital Content

The Digital Content Observatory aims to contribute to enhancing the knowledge on digital content addressed to end users (B2c), on the opportunities offered and main current trends through a productive and open discussion with other players involved, ultimately to boost market development and promote adequate communications.

The intention of the Observatory is to provide a cross-interpretation of data and trends, for example consumer behavior and spending, technological innovation, content protection, …– to help identify evolutionary processes of the digital content market.

The Digital Content Observatory is, actually, a meta-observatory grouping four vertical Observatories dedicated to main digital content types.

The four vertical Observatories are:

• Video Entertainment
• Digital Audio: Music, Podcast & Audiobooks
• Digital News & eBook
• Gaming

The goal of each single sub-Observatory is to be a point of reference for companies and the press regarding market data, analyses, and reflections on the analyzed sector. Research will cover several topics including the development of the various digital products, how they are marketed and spread, usage behavior of Italian consumers, the quantification of consumer spending and sector specific advertising revenue, innovation guidelines, the impact of new technologies on the sector, the evolution of forms of digital piracy and of possible contrast measures.

These aspects will be presented in a closing event at the end of the Research Edition.

Digital Content Observatory Research

The Digital Content Observatory Research focuses on the following goals:

• study the evolution of business models associated with the various players operating in those Industries;
• analyze consumer behavior when using digital content and understand the reasons for it;
• map and analyze players operating in the distribution of digital content;
• quantify digital content consumer expenditure for the four segments and related benchmarks with some of the major international markets;
• analyze and categorize innovation drivers in the digital content market, ultimately aiming to outline the industry’s evolutionary development and current trends;
• analyze the use of innovative digital technologies such as Artificial Intelligence (focused on Generative AI), Blockchain, Web3, Metaverse, and the opportunities and challenges generated by their use within the industry.