Smart Tourism Destination: definition, value chain, and data-driven strategy
What you will learn
The report presents, through a qualitative and systematic approach, the main concepts, models and solutions that define innovative and data-driven DMOs (Destination Management Organizations), usually referred to as Smart Destinations.
In particular, the characteristics, purposes and value chain of Smart Destinations are outlined, with special attention to the role of data management processes and tools in generating stakeholder value.
The report is in English
Table of Contents
- 1Smart Destination: definition, characteristics and purposes
- 2The value chain of Smart Destinations
- 3Data-driven destination management: types of data, sources, and tools
You will know how to answer these key questions
- What is a Smart Destination?
- What are the characteristics of a Smart Destination value chain?
- How do Smart DMOs (Destination Management Organizations) create value for their stakeholders?
- What are the main data sources and data management instruments that support DMO decision-making processes?
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