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Retail Media
Retail Media strategies, trends, and opportunities to capitalize on sales channels (digital and physical) and first-party data to explore this burgeoning phenomenom.
Goals
Activities
Work Group
Objectives of the Observatory
Observatory Goals
The Retail Media Observatory was established with the aim of looking closely into Retail Media and its development in the Italian market, with analyses and research to help companies understand the opportunities emerging from this new business model.
The purpose is to develop a qualified and independent panel in which to encourage exchange between the various players involved, generating culture, communicating and spreading knowledge on Retail Media
Retail Media, Observatory Research
As part of Research, the Retail Media Observatory aims to:
- Define Retail Media and its boundaries (in terms of channels, solutions, players involved, …)
- Understand the opportunities and benefits (economic, relationship, data enhancement, …) resulting from Retail Media
- Understand the barriers and risks (organizational, infrastructural, …) to be overcome to implement Retail Media business
- Identify available methodologies and metrics currently used to measure the audience and impact of Retail Media and compare with market expectations at national and international level
- Map and categorize the various supply-side players: technology providers (media agencies, data clean room, …) and retailers/merchants.